Is it just me, or does the idea of public relations firm Fleishman-Hillard teaching kids “how advertising works so they can make better, more informed choices” just make you laugh your ass off?
And if that doesn’t, how about this: A representative of FH’s client, the Bureau of Consumer Protection of the Federal Trade Commission, defended the hiring, saying, “(FH) know(s) the tricks of the trade. We’re tapping into their expertise.”
What’s lesson No. 1?: “Advertisers shout lies. Public relations executives whisper them?”