The Colorado Health Foundation has selected GroundFloor Media as its agency of record. GroundFloor will support the foundation’s traditional and social media campaigns.
Day: April 23, 2010
MGA Recognized for Philanthropy
Congratulations to MGA Communications, which was recognized by the Denver Business Journal as the 2010 ‘Partners in Philanthropy’ Small Business of the Year.
Seven Stupid Reasons to Hire a PR Agency
Aaron Kwittken of Kwittken & Co. compiles the list for Entrepreneur:
- You want to be on Oprah
- You want to spend less time on PR
- The agency is willing to take equity in lieu of cash
- It’s the least-expensive agency you could find
- Agency fees are on a per-media placement basis
- The agency is guaranteeing a minimum number of media placements
- You want media placements in the next 30 days
Free PR Tip of the Day
If you are the PR firm that signed singer Macy Gray to a $2,000-per-month contract and then let her run up a $43,000 tab without paying, well, you may be too stupid to be in public relations (and that’s a phrase I never thought I would type). Here’s a free PR tip: If your client hasn’t paid in 21 months, you should cut them off.