5280 Names New Art Director

5280 has hired award-winning designer David McKenna as art director. McKenna most recently worked at National Geographic Adventure, and his work has been recognized with a National Magazine Award nomination for General Excellence, as well as other honors including a Society of Publication Designers award and Folio’s Ozzie Award recognizing excellence in magazine redesign.

I Dare Someone to Try this ‘Stunt’ in Texas

If you are looking for a change of public relations scenery, you might try (and thrive in) New Zealand. Apparently, Australia’s little brother is a little behind the curve when it comes to public relations strategy. From the New Zealand Herald:

“A marketing stunt to promote a video game sparked an armed police callout after an actor pointed a fake gun at terrified pubgoers in Auckland’s Viaduct Basin.”