The Wisconsin Tourism Federation held out as long as it could, but the rebrand to the Tourism Federation of Wisconsin was inevitable.
Rebrand of the Week
The Wisconsin Tourism Federation held out as long as it could, but the rebrand to the Tourism Federation of Wisconsin was inevitable.
Denver Public Relations Blog 
Ha! I would have gone with FTW – “Federation of Tourism, Wisconsin”
Party Poopers! I’d have kept the WTF and worked it!