Filed under: Marketing
Hat tip: Marketing Profs
Filed under: Marketing
Fox8 in Cleveland has the details on a guerrilla gorilla marketing campaign that turned into a crime scene. The money quote:
“I noticed a kid in the bushes. Then he just emerged, dressed up as a banana, and sprinted as fast as he could at our gorilla (mascot),” said Brandon Parham, the manager. “The kid just speared our gorilla. … The kid was in mid-air, flying. He just looked like a Spartan from that movie ‘300,’ except he was a banana.”
Filed under: Marketing
Adrenalin has been retained by DAZBOG Coffee Company and the City of Longmont for projects. DAZBOG hired the agency to develop a line of tin containers for its new series of loose-leaf tea blends, and Adrenalin will help Longmont drive retail sales and economic growth through a “Be Alive in Longmont” advertising and marketing campaign.
A Wall Street Journal blogger examines the differences between public relations and marketing. If you need more clarification, see here.
Filed under: Marketing
The Wisconsin Tourism Federation held out as long as it could, but the rebrand to the Tourism Federation of Wisconsin was inevitable.
