Hat tip: Marketing Profs
Fox8 in Cleveland has the details on a
guerrilla gorilla marketing campaign that turned into a crime scene. The money quote:
“I noticed a kid in the bushes. Then he just emerged, dressed up as a banana, and sprinted as fast as he could at our gorilla (mascot),” said Brandon Parham, the manager. “The kid just speared our gorilla. … The kid was in mid-air, flying. He just looked like a Spartan from that movie ‘300,’ except he was a banana.”
Adrenalin has been retained by DAZBOG Coffee Company and the City of Longmont for projects. DAZBOG hired the agency to develop a line of tin containers for its new series of loose-leaf tea blends, and Adrenalin will help Longmont drive retail sales and economic growth through a “Be Alive in Longmont” advertising and marketing campaign.
A Wall Street Journal blogger examines the differences between public relations and marketing. If you need more clarification, see here.
The Wisconsin Tourism Federation held out as long as it could, but the rebrand to the Tourism Federation of Wisconsin was inevitable.