With Ad Agencies Like These, Who Needs Enemies?

The World Wildlife Fund is learning the hard way what happens when you pick an advertising agency more interested in winning awards than serving your needs.

UPDATE: The Denver Egotist has a link to a minute-long television commercial based on the same concept.

SECOND UPDATE: WWF and DDB Brasil now say the ad was approved by “inexperienced” executives on both sides, and that the ad ran once in a small Sao Paulo newspaper. We all  know that mistakes hurt but that it is the cover-ups that kill you, so we’ll see how long this story lasts.