Denver PR Moves

  • Dovetail Solutions named Scott Gossett and Ryan Peacock as managers of client services. Gossett formerly was with Stryker Weiner and Yokota in Hawaii and Peacock formerly was with Metro Mountain Media (a division of MediaNews Group).
  • The Loveland Chamber of Commerce & Visitor’s Center named Nicole Hegg as communications and events manager. Hegg formerly was with VisiTech PR.
  • GroundFloor Media has introduced its new Web site that includes live Twitter and blog post feeds.
  • Dovetail Solutions has unveiled a agency new blog.

Which is Cooler: Column Inches, Impressions or Buzzles?

When I worked at the data and Internet division of US West, I was always annoyed that they let the engineers name everything. Inevitably, products had names like Integrated Services Digital Network, Digital Subscriber Line and Asynchronous Transfer Mode. The only thing marketing could do at that point was to start using the acronyms: ISDN, DSL and ATM.

Anyway, the tide is turning. PRSA is on a quest to develop a unit of measurement for what it is we do in public relations, so presumably we will get to name it. In fact, in the spirit of true public relations, I think we should just name the unit of measurement and not bother figuring out what it quantifies. After all, we’ll probably just change that on a client-by-client basis to reflect best on our campaigns.

So if you have a suggestion, preferably something catchy like “buzzles” (as in, “Our last campaign generated 246,500 buzzles”), call Colorado PRSA President Gina Seamans at home post a comment on the PRSA blog.