Denver PR Blog

With Ad Agencies Like These, Who Needs Enemies?
September 2, 2009, 6:45 am
Filed under: Advertising

The World Wildlife Fund is learning the hard way what happens when you pick an advertising agency more interested in winning awards than serving your needs.

UPDATE: The Denver Egotist has a link to a minute-long television commercial based on the same concept.

SECOND UPDATE: WWF and DDB Brasil now say the ad was approved by “inexperienced” executives on both sides, and that the ad ran once in a small Sao Paulo newspaper. We all  know that mistakes hurt but that it is the cover-ups that kill you, so we’ll see how long this story lasts.

3 Comments so far
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Wow. I really dislike that. What a horrible mistake.

Comment by Ef Rodriguez

The ad isn’t just tasteless. It’s stupid. Read the copy:

“The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

So the World Wildlife Federation is saying what? Don’t dis the Earth or it’ll kick our butt?


Comment by Steven Silvers

Nature doesn’t deal in rewards and punishments, only consequences.

Comment by Sheila Trim

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