“Engage in PR” compiles the list.
PBS’s Charlie Rose shows Corporate America (and countless media companies) that compassion and transparency can make you look stronger, not weaker.
The money quote:
“… online advertising is much less effective than online editorial coverage.”
SolaRover, a provider of environmentally-friendly mobile power generation systems, has selected Linhart as its national agency of record. Linhart will “develop tailored marketing collateral and implement an ongoing media relations campaign to create a regular pulse of news and build credibility with key journalists.”