“Engage in PR” compiles the list.
Day: December 26, 2008
Layoffs 101
PBS’s Charlie Rose shows Corporate America (and countless media companies) that compassion and transparency can make you look stronger, not weaker.
SME: Is the Future of Advertising Public Relations?
The money quote:
“… online advertising is much less effective than online editorial coverage.”
SolaRover Selects Linhart
SolaRover, a provider of environmentally-friendly mobile power generation systems, has selected Linhart as its national agency of record. Linhart will “develop tailored marketing collateral and implement an ongoing media relations campaign to create a regular pulse of news and build credibility with key journalists.”