Is Penny Preparing for a Post-Rocky World?

I (and many others) have advocated for several years that print reporters should be laying the groundwork to go independent if necessary. Om Malik and Tom Foremski have proven that there is a marketplace for niche expertise, and, to her credit, Penny Parker seems to be preparing for just that kind of move. She has started promoting her “On The Town” blog heavily this week, and  you can expect her to continue it as an independent effort should the Rocky shut down next month.