What’s better: print or online coverage? A survey from London-based PR firm Parker Wayne & Kent finds that 53 percent of PR people say print. Details are here.
Print vs. Online Coverage
What’s better: print or online coverage? A survey from London-based PR firm Parker Wayne & Kent finds that 53 percent of PR people say print. Details are here.
Online / offline, the distinction is artificial since a lot of online news is actually generated by reporters from “traditional” media.
One large difference though is measuring results. Audience reach is fairly straightforward for dailies, radio and television, but very uncertain of the Web.
Final Spin
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