Denver PR Blog

Wait, Qwest Doesn’t Own Dex? D’oh!
May 27, 2008, 7:36 pm
Filed under: Qwest

If you dumped your company’s products on peoples’ doorsteps without their consent, you’d probably be arrested. Not the yellow pages cartel. So how do you get even? Create a giant phone-book shaped art sculpture in front of Qwest’s headquarters. Which would be even better if Qwest hadn’t sold its Dex yellow pages division to RH Donnelley several years ago, but we’re willing to cut the performance artists some slack because they probably don’t read the business section.

Hat tip to Andy Bosselman.

1 Comment so far
Leave a comment

Cute video. However, U.S. consumers referenced the print yellow pages 13.4 billion times last year, old books are recylable in most community programs, YP provides one of the highest advertising ROIs and small businesses depend on us to reach ready-to-buy customers. And in most communities, the delivery of white pages (in the stacks with the yellow) is mandated by the local public service commission. Most of our publishers list a number to stop the delivery if a customer doesn’t wish to receive the books. Full disclosure, I work for the Yellow Pages Association.

Comment by Stephanie Hobbss

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: