Ken Barber at Pure Brand brought to our attention this blog post. As Ken notes, “It drives home the point that PR people can’t just apply their age-old, journalist-outreach tactics to the online world, especially bloggers.” We agree. Journalists have come to accept that being spammed comes with the job, and usually they aren’t in a position to hammer you publicly if you annoy them. But bloggers are different, so spam them at your own risk.
A Brave New (Online) World
Denver Public Relations Blog 
That is a really good point. And the amazing thing is, the internet opens up so many new opportunities. It’s a million times easier then it used to be to quickly and effectively produce cooperative work. Granted, that wont work in many cases between PR people and bloggers, but certainly between small business and bloggers, and between several bloggers.