Edelman Merges Units; Strives for “Authentic Communications”

 

Edelman will merge its three digital practices — Edelman Interactive Solutions, me2revolution and Edelman Mobile. We’re guessing the move was made to create greater synergies and highlight the firm’s global leadership and world-class service, or some such public relations bullshit. We’re sure it has nothing to do with one or more of the units underperforming. Additionally, and we’re not making this up, Edelman is now “staking its claim” to “Authentic Communications.” I guess “authentic communications” is the opposite of the work it did for Wal-Mart.