Denver PR Blog


INDenverTimes Releases Anemic Subscriber Numbers
April 23, 2009, 10:18 am
Filed under: INDenverTimes

Michael Roberts at Westword confirms that INDenverTimes was only able to hit six percent of its goal of 50,000 subscribers. I knew they wouldn’t get 50,000, but I thought they’d do a lot better than 3,000. Ouch.

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4 Comments so far
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Definitely disappointing. I thought they would at least get 10k.

Comment by Ef Rodriguez

So I guess this says that people aren’t ready to pay for content that they expect to get for free.

Comment by Gina Seamans

Actually, what this says is that a proposed new business backed by no apparent market research, no marketing and no real business plan will have trouble getting to market and attracting investors and customers.

Anyone else trying to sell a mainstream consumer product the way these guys did would have been laughed out of town; apparently the sympathy halo still exists when it comes to the Rocky.

Comment by Vill Robinson

[...] 12, 2009, 4:11 pm Filed under: Denver Business Journal, Denver Post, INDenverTimes Fresh off the success of InDenver Times, MediaNews CEO and Denver Post publisher William Dean Singleton told his employees [...]

Pingback by Denver Post Publisher Floats ‘Pay-to-Read’ Web Strategy « Denver PR Blog




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