Nearly 90% of respondents to a recent PR Leaders’ Panel said that ideas they pitched to clients in proposals had been used by the client without the agency being hired or receiving any compensation. As PRNewser notes:

“This is food for thought about on the age-old question of how much detail to include in a new business pitch. It’s tough to prove theft unless the company in question hires no firm and immediately implements a program. The inclusion of detailed strategy should be weighed against how well you know the client contact, and what the odds are of landing the account.”