Denver PR Blog


Apple Fumbles ‘Billionth Download’ Celebration
April 24, 2009, 7:54 am
Filed under: Crisis Communications

The truly great PR blunders are self-made, as Apple showed us this week. As the company prepared to publicly celebrate the one billionth download from its App Store, it managed to change the focus to how it ever could have allowed the Baby Shaker application to get approved. Apple finally hit the billion downloads mark early this morning, but every article written about the achievement will now mention the Baby Shaker controversy.