Great Moments in Stunt Marketing

It’s unlikely to rise to the level of Lincoln-Douglas, but PR Week reports that Taco Bell has secured the services of the University of Georgia and Clemson University debate teams to argue whether its new Crispy Chicken Sandwich Taco is, in fact, a taco or a sandwich. Chances are you associate Georgia and Clemson more with football than the art of forensics, which is why the debate will air in four parts as commercials during the Georgia vs Clemson college football game on Sept. 2.

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