Pandemic Increases the Value of Influencers for Marketing, PR Campaigns

Chris Daniels at PR Week reports: “It’s another sign of the times amid the COVID-19 pandemic: social media influencers are asking for — and getting — significantly more money for sponsored posts and brand partnerships than even a year ago. That’s in part because consumers continue to spend more time online. Nearly half (48%) say they increased the time they spend on social media, giving influencers a larger and more engaged fanbase, according to research from DoubleVerify. 

‘“The pandemic changed the game for influencers,’ confirms Jenny Heinrich, senior partner for global digital and influencer strategy at Finn Partners.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s