The Apple Commercial that Ended the Company’s Super Bowl Run

Most people are familiar with Apple’s “1984” Super Bowl ad that helped launch the company. Today, however, is the anniversary of a much more ignominious event. It was 36 years ago today that the sequel to “1984” – titled “Lemmings” – premiered during the 1985 Super Bowl.

Never heard of the sequel? You are not alone. While the “1984” ad is widely considered one of the best and most effective in television history, the “Lemmimgs” ad went down in flames. A senior Macintosh executive quit on the spot after seeing the ad, and Apple was accused of exploiting the Holocaust to sell computers. The ad ended a short-lived era – it was the last time Apple aired a commercial during a Super Bowl.