Kraft Mac & Cheese Ups its Stunt Marketing Game with Cheeky #SendNoods Campaign

I don’t know who woke up the Kraft Macaroni & Cheese marketing team, but they are on fire lately. The company unveiled a cheeky #SendNoods campaign today and it has quickly blown through its allotment of free Mac & Cheese.

This stunt marketing campaign follows several recent other ones – two months ago, Kraft relabeled some of its Mac & Cheese boxes as “breakfast food” for parents running short on patience during the pandemic, and last month it released a limited edition Pumpkin Spice Mac & Cheese because, you know, fall.

(Photo: Top View Magazine Mockup by Anthony Boyd Graphics)

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