I don’t know who woke up the Kraft Macaroni & Cheese marketing team, but they are on fire lately. The company unveiled a cheeky #SendNoods campaign today and it has quickly blown through its allotment of free Mac & Cheese.
This stunt marketing campaign follows several recent other ones – two months ago, Kraft relabeled some of its Mac & Cheese boxes as “breakfast food” for parents running short on patience during the pandemic, and last month it released a limited edition Pumpkin Spice Mac & Cheese because, you know, fall.
Denver Public Relations Blog 