How COVID-19 & BLM Movement are Changing PR Agencies

In a sign of how COVID-19 and the Black Lives Matter movement are creating fundamental, long-term changes at public relations agencies, Weber Shandwick has hired a Chief Workforce Innovation and Operations Officer. From Aleda Stam at PR Week:

Weber Shandwick has hired Brian Offutt as chief workforce innovation and operations officer. Offutt starts in the newly created position on Thursday, reporting to Weber Shandwick president and CEO Gail Heimann. He will be responsible for evolving the firm’s workplace and workforce, focusing on preparing the agency for a hybrid work environment and ensuring inclusivity and equity. 

“‘It became clear to us during the coronavirus pandemic that we needed to approach innovation with the same rigor and vigor that we approach our client work,” said Heimann. ‘We recognize that talent is the soul of the firm, and building our workforce in a hybrid situation with inclusion is critical to our continued leadership in the industry and beyond.'” 

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