One of the cardinal rules of crisis communication is “Don’t Drag Your Partners Into Your Problem.” It appears that is a rule that representatives of Pittsburgh Steelers wide receiver Antonio Brown haven’t quite figured out yet.
The Hollywood (Fla.) Police Department confirmed to ESPN that Brown is the subject of an investigation relating to a domestic dispute that allegedly occurred last month. When Brown’s attorney was asked about the investigation, he responded, “We have no comment on the situation. We are focusing our attention on a new shoe (Antonio) just released with Nike.”
I put the over/under on Nike dropping Brown as a representative at two days.
Denver Public Relations Blog 