Denver PR Blog

What Has Uber’s Bad Reputation Cost It?
September 25, 2017, 5:39 pm
Filed under: Public Relations

At least $400 million, if London regulators get their way.

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On the other hand, I’ve been amazed at how the public doesn’t care about a corporate crisis that would seemingly be damaging to the brand. A few years back Royal Caribbean got caught dumping waste into the sea, paid a huge fine, then got caught doing it again and paid another record fine. Bookings were not affected at all. I believe the same has happened at United Airlines after their dragging a man off a plane. A Wash Post article summed it up: “consumers have long put price, convenience and personal taste ahead of outrage.”

Comment by hikerprman

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