The good news for 9News is that it remains the 800 lb. gorilla in the local TV ratings race, according to Joanne Ostrow’s analysis of the February sweeps data.
KUSA is No. 1 with a 2.88 rating, 10.1 share (down 4 percent from last February), followed by No. 2 KCNC with a 1.39 rating, 4.9 share (down 12 percent), KDVR with a 1.0 rating, 3.5 share (up 41 percent), and KMGH trails with a 0.9 rating, 3.2 share (up 7 percent).
Having a client appear on 9 News will yield more viewers than the other three stations combined. The bad news? Other stations are starting to catch up.
The February 2017 ratings sweep shows the kingpin suffered double-digit audience declines in certain newscasts compared to a year earlier.
At 6 p.m., KUSA’s cheeky “Next with Kyle Clark” is down 31 percent compared to the conventional newscast in that slot last February. The time slot performance declined from a 2.87 to a 1.98 rating among adults 25-54, the industry’s accepted TV news demographic.
From 5-5:30 p.m., 9News was down 29 percent (from 2.91 to 2.08). At the same time, KDVR-Channel 31 scored a 35 percent increase and KCNC-Channel 4 was up 17 percent.
At 4 p.m., 9News was down 22 percent; at noon the station was down 24 percent.