Denver PR Blog


#BoycottCulture Forces Companies to Walk Fine Line
February 22, 2017, 9:46 am
Filed under: Public Relations

Jennifer Kaplan at Bloomberg reports on the PR contortions companies are performing in our highly politically charged political environment:

“Consumers are holding brands accountable as though they were political candidates, and they’re voting again and again,” said Micho Spring, head of global corporate practice at Weber Shandwick, a public relations firm that handles crisis management. A Weber Shandwick study, set to be released Wednesday, found that 57 percent of top executives believe that boycotts can affect a company’s bottom line. The survey polled more than 1,000 executives and 2,100 consumers around the globe last year, just as Donald Trump was wrapping up the Republican nomination on his way to the White House.


Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: