Denver PR Blog


9News Shakes Up Sports Coverage
January 30, 2017, 3:56 pm
Filed under: Public Relations

Joanne Ostrow at The Denver Post reports that 9News is abandoning the traditional sports segment in favor of sports feature stories integrated throughout the newscast. The move is intended to fight the “ratings drop off” that normally occurs during sports segments at the end of newscasts.

“Sports has always been done at the end of the newscast. Typically you see ratings drop off at that point. We want to take the people doing sports and incorporate all that stuff throughout the newscast,” said KUSA general manager Steve Carter. …

“No one’s losing their job. We’re adding another sports person, another digital person,” Carter said. “Right now, even if sports becomes a bigger story our station tended to hold it until the sports segment. There’s no reason sports can’t run in the A block or B block. We’re spreading the sports out.”


1 Comment so far
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I don’t like the new format. What about those of us who want to hear about the Nuggets, Avs, high school scores and all the events in the world of sports. I vote no!!!

Comment by Alan Buchwald




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