Denver PR Blog


Great Moments in Marketing
February 1, 2016, 10:55 am
Filed under: Public Relations

Santanu Choudhury of the Wall Street Journal reports that India’s Tata Motors – parent company of the Jaguar and Land Rover brands, among others – is set to unveil the unfortunately named Tata Zica at an auto show next week as fears of the global Zika virus pandemic continue to grow.

Choudhury reports that, “Tata picked the name months ago using the first letters of ‘zippy’ and ‘car.’ … As more stories about the outbreak of the Zika virus and the disfiguring birth defects it can cause grabbed attention recently, it was too late to change the car’s name.”