Denver PR Blog


Free Advice for the University of Denver’s A.D.
April 12, 2013, 8:52 am
Filed under: University of Denver

You fired two-time national champion hockey coach George Gwozdecky two weeks ago, and you have refused to discuss the decision with media. Now, reports are that you have narrowed your search to four finalists for the position.

Here’s some free advice: Hiding from the media is an amateur mistake. Sit down with them before you hire your next coach to explain why you fired Gwozdecky. Otherwise, your press conference to introduce the new coach will turn into a circus and all the media coverage will focus on the firing rather than the hiring.

You are the athletic director at a major university. Start acting like it.


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