The Economist reflects on the role Dan Edelman played in the rise of public relations in what was an advertising world:
Mr Edelman, who died on January 15th, aged 92, was a pioneer, introducing innovations that reflected his bigger vision of PR as a more effective way to market a company’s reputation and brands than its fancier (and costlier) big brother, advertising. … Nowadays, although public relations is hardly without its critics, Mr Edelman’s view of the merits of PR relative to advertising is much more widely shared, though never as enthusiastically as four decades ago, when Charlie Lubin, the founder of Sara Lee, said that thanks to Mr Edelman, his PR budget was worth 1,000 times more than his advertising budget. Those were the days.
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