The Colorado Health Insurance Cooperative has selected The Bawmann Group to build the non-profit’s brand platform, marketing strategy and website, as well as direct its earned/paid/owned media activities and grassroots community engagement efforts. CHIC has been awarded a $69 million loan by the federal government to create a statewide, member-owned health plan that will participate in Colorado’s Health Benefit Exchange.
TBG has also been engaged by Mirenda & Associates, a national philanthropic consulting firm, to revise its brand platform, website and earned/owned media efforts.
Denver Public Relations Blog 