Overall budgets are up slightly, measurement and evaluation are on the rise, PR increasingly has a seat at the C-suite table, and agency-of-record relationships are vanishing, according to The USC Annenberg Strategic Communication and Public Relations Center’s latest Communication and Public Relations Generally Accepted Practices study.
The State of Public Relations
I find it fascinating that there is a big increase in concentration on internal communications. I think this is due to the changing culture of the workplace following the recession, as well as the new generation of employees replacing baby boomers. They have different ideas of loyalty and different expectations relating to what they value in the workplace.