NYT: In Case of Emergency: What Not to Do

The New York Times uses BP as a reason to weigh in on the practice of public relations. A couple of the money quotes:

Eric Dezenhall, a communications strategist in Washington who worked in the White House for President Ronald Reagan, argues that the standard playbook is useless when the facts are sufficiently distasteful. …

Mr. Dezenhall is particularly scornful of the classic imperative to “get out in front of the story,” as if swift disclosure provides inoculation against all ugly realities. When the facts are horrible, he argues, the best P.R. fix may simply be to absorb the pounding and get back to business, while eschewing the sort of foolish communications gimmicks that can make things worse. …

“BP could apologize every day,” says Keith Michael Hearit, a communications professor at Western Michigan University. “They could have a situation where the C.E.O. goes on an environmental pilgrimage and falls on his knees going up a mountain, and it wouldn’t do them any good. Until the oil stopped, there was nothing that could be done to make it better, but there was plenty that could be said to make it worse.”

PRSA Colorado Trivia Night

Have a gift for remembering useless information? Want to test your wits against your fellow marketing and PR professionals? Then Colorado PRSA invites you to Trivia Night on Wed., Sept. 1.

Colorado PRSA Trivia Night
Scruffy Murphy’s, 2030 Larimer St., Denver
Wednesday, Sept. 1, 2010
5:30 p.m. – Registration & Networking
6 p.m. – Trivia Begins – Don’t be late!

Click here to register. PRSA will pair up individuals that evening, and teams can have a maximum of six players. Prizes will be awarded to the top three teams. Last-place team will be required to pay Paula Berg’s bar tab.