Remember Iraqi Information Minister Mohammed Saeed al-Sahhaf (a.k.a Baghdad Bob)? He achieved new heights in propoganda during and after the U.S. invasion of Iraq in 2003, proclaiming on TV that no American troops were in Baghdad and that American soldiers instead were “committing suicide by the hundreds at the city’s gates.” For about a week, he had more face time on CNN than Wolf Blitzer.
Anyway, AT&T spokesman Mark Siegel apparently went to the same school as Baghdad Bob. Here’s is Mark’s statement to C/NET on the vast and increasing number of complaints about AT&T’s pathetic service quality:
“We have a strong, high-quality mobile broadband network. It is the nation’s fastest 3G network, now in 350 major metropolitan areas.”
Here’s a free PR tip to all of you starting out in the business: Don’t – repeat, DO NOT – grab the nearest brochure and start reading from it when an unexpected question from a reporter causes you to panic. Instead, do what GBSM’s Steve Silvers does: pretend your building’s fire alarm is going off and tell the reporter you’ll have to call them back in a few minutes.