NYT Article Starts the PR Dominos Falling

Metzger’s Doyle Albee analyzes tech/business blogger Dave Taylor’s response to TechCrunch’s Michael Arrington’s rant about a New York Times profile of publicist Brooke Hammerling.

(If you feel like you need a scorecard to keep it all straight, let me see if I can help: Hammerling represents the social/flitty/vapid approach to PR that infuriates Arrington, who is a cranky purist who thinks that PR [and perhaps all marketing] interferes with the natural selection that should determine whether products succeed or fail. Meanwhile, Taylor is a realist who thinks Arrington needs to acknowledge that there is a role for PR to play, and Albee thinks we shouldn’t extrapolate too much from this Hammerling scenario because one example of ineffective PR doesn’t mean all PR is ineffective.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s