GBSM’s Steve Silvers argues that although social media “isn’t actually selling anything but itself” right now, you cannot afford to ignore it.
- Pivot Communication won Memphis-based Correctional Counseling as a client. Correctional Counseling provides a wide range of treatment and training programs for offenders involved in the correctional system.
- Traction Communications added sun and sport performance eyewear company Native to its client roster.
Turner PR has hired Aliza Rothman as vice president of the travel/hospitality and real estate team in Denver. Rothman previously was Vice President of Ogilvy Public Relations in Denver and Vice President at Robinson Lerer & Montgomery in New York City.