John Onoda tells the Council of PR Firms that it is as antiquated as GM in a hybrid world. Weber Shandwick CEO Harris Diamond respectfully disagrees.
Is the Big-Agency Public Relations Model Dead?
John Onoda tells the Council of PR Firms that it is as antiquated as GM in a hybrid world. Weber Shandwick CEO Harris Diamond respectfully disagrees.
Denver Public Relations Blog 
That is an apt analogy for large scale PR firms. In a slowing economy it pays to be more nimble and have less overhead, less debt, etc.