Denver PR Blog


Milwaukee + Golden = Dallas?
June 9, 2008, 5:17 pm
Filed under: Coors

When Molson and Coors joined to form Molson Coors, you knew they had put the lawyers in charge of the names. And when Molson Coors created a joint venture with Miller and named it MillerCoors, well, you knew the lawyers were still in charge of the names, but that some clerical hiccup along the way made them realize having no space between the names was better. Probably some 8-K filing issue. 

Anyway, Leo Kiely finally tossed his last dart at the board to pick the joint venture’s leadership staff. Expect the joint venture to be based in Dallas or Chicago, the two cities that always end up with companies that Denver wants desperately to land (see United, Boeing, etc.).

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1 Comment so far
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Name only matters once a company has made an impact. So it is important to create a track record before worrying about the name.

Comment by Debra




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