MillerCoors announced today that it is discontinuing the Zima brand.
MillerCoors’ new alcoholic energy drink Sparks Red is creating red flags with attorneys general across the country. So far, 25 AGs (AsG?) have signed on to an effort to stop MillerCoors from distributing the Red-Bull-with-Vodka alternative, citing the negative health effects and the dangers of combining caffeine with alcohol.
Said New York Attorney General Andrew Cuomo, “By introducing Sparks Red, a higher-alcohol-content and even more dangerous version of its Sparks product, MillerCoors is demonstrating an utter disregard for the safety of young consumers.”
MillerCoors announced this afternoon that it has selected Chicago as the home of its new headquarters, and that 150-175 (presumably high-paying) jobs will be leaving Golden for the Windy City.
How do you make a Dallas or Chicago MillerCoors headquarters look better to all those Miller employees who have grown so fond of Milwaukee? Make them spend six months in the Westminster Tech Center first.
When Molson and Coors joined to form Molson Coors, you knew they had put the lawyers in charge of the names. And when Molson Coors created a joint venture with Miller and named it MillerCoors, well, you knew the lawyers were still in charge of the names, but that some clerical hiccup along the way made them realize having no space between the names was better. Probably some 8-K filing issue.
Anyway, Leo Kiely finally tossed his last dart at the board to pick the joint venture’s leadership staff. Expect the joint venture to be based in Dallas or Chicago, the two cities that always end up with companies that Denver wants desperately to land (see United, Boeing, etc.).
Molson Coors has retained Ogilvy as its corporate agency of record. Ogilvy’s office in Denver played a role in winning the account, which will focus on reputation management, social responsibility and issues management.
Molson Coors will provide the ethanol that will fuel a fleet of GM flex-fuel vehicles at the Democratic National Convention. While most ethanol is created from corn, Molson Coors’ ethanol is produced from “waste beer,” also known as Coors Light.
Molson Coors plans to eliminate up to 390 jobs in its HR, IT and finance departments, and outsource the work to foreign Hewlett-Packard workers. Seriously. Roughly 130 of the soon-to-be-eliminated jobs are in Golden.
Coors Brewing Co. has named CarryOn Communications as its Agency of Record for its domestic brands. The account will be led out of Chicago.
Pete Coors has the public relations departments at both Coors and Miller working overtime to distance the companies from his claim that neither Denver nor Milwaukee will be considered for the headquarters of the soon-to-be MillerCoors. Reportedly, Dallas and Chicago are the frontrunners (deja vu of the United and Boeing searches for new headquarters), but both Denver and Milwaukee have vowed to fight for it.
PR Week has the details of Coors’ latest campaign.