Last month we examined the contradiction between the lip service many PR agencies give to new media tools and their use (or lack thereof) of the most prominent of those tools – the blog. While the results were interesting, they only offered a simplistic quantitative snapshot. What went unexamined was the qualitative aspect. Today, Steven Silvers of Scatterbox fame offered a brilliantly simple post that cuts right to the heart of the quality of blog posts. The Cliffsnotes version: posting vapidity frequently doesn’t get you anywhere.