Linhart Promotes Two

Linhart PR has promoted Elexis Mariash to account director and Ashley Campbell to account supervisor.

Mariash helps manage the integrated communications programs that support brand awareness, trial, sales and advocacy for several consumer clients, including Chipotle Mexican Grill and Rudi’s Organic Bakery, while Campbell specializes in B2B communications, media relations, reputation management and stakeholder engagement for clients such as Johns Manville and MWH Global. She also leads the firm’s community awareness initiatives for Southwest Airlines in Colorado.

Nominations Open for BMA Colorado ‘Gold Key’ Awards

BMA Colorado is accepting entries for its annual Gold Key competition that recognizes the best business-to-business advertising and communications.

The competition features 60 categories in which entrants can submit work, including public relations, integrated marketing campaigns, brochures, direct mail, annual reports, and newsletters. New categories this year include event marketing and content marketing.

Denver PR Jobs

Among those hiring this week are Bellco Credit Union, The Denver Post Community Foundation (part time), Denver Water Department, Douglas County School District, Encana, TeleTech, The Spa Buzz, the U.S. Department of Agriculture, El Paso County (Colorado Springs), KOAA (Colorado Springs), The Colorado Springs Gazette, Colorado State University (Fort Collins), Grand Lake Chamber of Commerce (Grand Lake), The Summit Daily News (Summit County), Apollo Group (Glenwood Springs) and Montrose County (Montrose).

BHFS Adds Kristin Stork as Director of Community Relations

Brownstein Hyatt Farber Schreck has hired Kristin Stork as director of community relations. Stork will oversee the firm’s involvement in community organizations across the country and manage the firm’s charitable giving program. Prior to joining BHFS, Stork served as manager of community relations and charities at The Denver Post, where she managed all aspects of fundraising and grant-making for the company’s two charitable funds that raised and distributed more than $3 million annually.

Stork.Kristin_2x3

Chris Culliver’s Apology Translated

Actual Apology:

“The derogatory comments I made yesterday were a reflection of thoughts in my head, but they are not how I feel. It has taken me seeing them in print to realize that they are hurtful and ugly. Those discriminating feelings are truly not in my heart. Further, I apologize to those who I have hurt and offended, and I pledge to learn and grow from this experience.”

Translated:

“Holy shit! Apparently the NFL and/or the 49ers can suspend you from the Super Bowl if you rail against gay people at an NFL event while wearing an NFL jersey. That’s not cool. But my lawyer says I can avoid the suspension if I give the league something to work with, so, for the record and to the extent that it keeps me from being suspended, I am sorry. Is that good enough? If not, my lawyer can add some words I’ve never used in my life, like ‘derogatory,’ ‘reflection,’ ‘hurtful,’ and ‘discriminating.’ We good?”

The Economist: Dan Edelman was no ‘Mad Man’

The Economist reflects on the role Dan Edelman played in the rise of public relations in what was an advertising world:

Mr Edelman, who died on January 15th, aged 92, was a pioneer, introducing innovations that reflected his bigger vision of PR as a more effective way to market a company’s reputation and brands than its fancier (and costlier) big brother, advertising. … Nowadays, although public relations is hardly without its critics, Mr Edelman’s view of the merits of PR relative to advertising is much more widely shared, though never as enthusiastically as four decades ago, when Charlie Lubin, the founder of Sara Lee, said that thanks to Mr Edelman, his PR budget was worth 1,000 times more than his advertising budget. Those were the days.

The Bawmann Group Lands Two Clients

The Colorado Health Insurance Cooperative has selected The Bawmann Group to build the non-profit’s brand platform, marketing strategy and website, as well as direct its earned/paid/owned media activities and grassroots community engagement efforts. CHIC has been awarded a $69 million loan by the federal government to create a statewide, member-owned health plan that will participate in Colorado’s Health Benefit Exchange.

TBG has also been engaged by Mirenda & Associates, a national philanthropic consulting firm, to revise its brand platform, website and earned/owned media efforts.

Denver PR Jobs

Among those hiring this week are Barnhart Communications, Vocera Public Relations, InView Communications (freelancers), ACLU of Colorado, Arapahoe County Government, City of Westminster, Community College of Aurora, E-470 Public Highway Authority, Florence Crittenton Services, GlobaLinks Learning Abroad, Mergermarket Ltd, One Colorado, SofTec Solutions, SourceGas, Thorne Nature Experience, Unbridled Solutions, Wilson & Company, The Greeley Tribune and The Summit Daily News (Frisco).

PRSA Colorado Luncheon: Crisis Communications

PRSA Header

Crisis Communications
From Managing a 24/7 News Cycle to Healing Communities

A panel discussion featuring 9News crime and justice reporter Anastasiya Bolton, Westminster PD PIO Trevor Materasso, Saltzman Communications’ Marilyn Saltzman and moderated by DStreet Public Relations’ Jennifer Dulles.

Details
11:30 – 1:30 p.m.
Tuesday, January 22, 2013
The Four Seasons Hotel
1111 14th Street
Denver, CO 80202
Register

Lance Armstrong is a Terrible Person

Lance Armstrong’s confession to Oprah Winfrey that he used performance-enhancing drugs will air tomorrow Thursday, and the speculation about what he said has become the media story of the day.Screen shot 2013-01-15 at 5.17.03 PM

The coverage is taking a lot of different angles, but there is at least one singular truth about his story: Lance is a terrible person. A tremendous athlete, but a terrible person. And not because he used PEDs, but because of how he tried to ruin anyone and everyone who dared to speak the truth.

Sometimes terrible people do good things, maybe even because they need to cover up the fact that they are terrible people. And those good things can offer enough cover that blind loyalists continue to believe. Richard Nixon created the EPA, Mussolini made the trains run on time, and Lance created the Livestrong Foundation.

But I don’t think for a second he founded his foundation because he truly cared about his fellow man. Lance reveled in the money and fame that came from being a world-class cyclist. And he was perceptive enough to recognize that Greg LeMond’s celebrity dried up the second he quit cycling. So Lance did everything he could to make his celebrity last.

First, he took PEDs so he could remain competitive, and then when he realized even PEDs would not keep him relevant forever, he founded the Livestrong Foundation. It brought him an entirely new source of fans and endorsement money. A source he thought would last a lifetime.

Lance has received world-class PR counsel over the years, and until recently it allowed him to stay in front of the rumors and accusations. But, for the moment, it has all caught up with him. Lance is a survivor, literally and figuratively, and I wouldn’t bet against the comeback for which he is desperately trying to position himself. But if his reputation does survive, don’t ever forget the one true thing about Lance: he is a terrible person.

Denver PR Jobs

Among those hiring this week are the ACLU of Colorado, American Water Works Association, Colorado PERA, Colorado Public Television (Channel 12), Inteweave, 9News, Share Our Strength, The Gallup Post, Voqal, the Town of Frederick, Compassion International (Colorado Springs), Professional Bullfighters Association (Pueblo), Rio Blanco Herald Times (Meeker) and the Casper (Wyo.) Star-Tribune.

 

MDEDC’s Clark Named Denver Post’s ‘Business Person of the Year’

Congratulations to the Metro Denver Economic Development Corp. CEO Tom Clark, who was named The Denver Post’s 2012 Business Person of the Year.

“Colorado’s biggest economic development deals of the year carry a common, if not glaringly noticeable, element. They benefited from the Tom Clark touch. … He has been a key player in virtually every major business relocation and expansion along the Front Range since landing a job with the Denver Metro Chamber of Commerce in 1985.”

 

The Year in Review: 2012 Public Relations Disasters

Here is the list of the year’s biggest PR disasters that I shared during an interview on 850 KOA this morning:

PENN STATE

Penn State represents one of the greatest PR disasters of all time, certainly of the last decade. In fact, it has been such a debacle that the university managed to make the list both last year and this year. Last year, the university went from one of the nation’s most revered institutions to one of the most reviled in a matter of weeks due to its lack of a response to a horrible child sex abuse scandal that saw two administrators indicted, a former assistant coach arrested and football coaching legend Joe Paterno fired. This year, additional details emerged about an institutional culture that valued football success over protecting innocent children that were disturbing enough that the NCAA nearly gave the school’s football program the so-called “Death Penalty.” The result was another year of brutal headlines that will have almost everyone older than 10 associating Penn State with child rape for the rest of their lives.

SUSAN G. KOMEN FOR THE CURE

There are few things tougher for a brand than allowing yourself to become a political football. But one of them is when you are the one to turn yourself into the political football. Susan G. Komen for the Cure learned that lesson the hard way when it tried to eliminate $680,000 in grants to Planned Parenthood for breast cancer screenings and education programs. Suddenly, Komen was at the heart of the abortion culture wars, and it saw its reputation and support reflect that. Four days after announcing the grant cuts, the Komen board reversed the decision, but the damage was already done. Donor support dropped significantly, and ultimately several high-level executives resigned, including Komen’s CEO.

PINK SLIME

How important is marketing? For more than a decade, the meat processing industry served Americans “lean finely textured beef,” the industry term for meat recovered from beef trimmings using a process that involves a centrifuge and ammonia gas to kill bacteria. But when critics, including celebrity chef Jamie Oliver, embraced the alternative term “pink slime,” it drew national media attention and outraged consumers. Restaurants and grocery stores refused to offer the product, and it took just a few more months before layoffs and bankruptcies left the industry in tatters.

CHICK-FIL-A

Chick-fil-A is a Southern-based company with a reputation for supporting conservative causes. But as franchisees spread north and west, the company tried to downplay its political leanings. That all changed when the chain’s president and COO (who is also the son of Chick-fil-A’s founder) went on a conservative radio show and railed against gay marriage. Chick-fil-A quickly tried to back-track, but the damage was done. Activists targeted the company, and politicians in major markets like Chicago and Boston threatened to try to block new franchises in their cities. And polling done after the dust settled showed that nearly 40 percent of respondents had an unfavorable view of the company and 15 percent said they were boycotting the chain.

Continue reading “The Year in Review: 2012 Public Relations Disasters”

Hamling Sentenced to Jail/Work Release for Firefighter Calendar Scam

Traction Communications’ Kirsten Hamling has been sentenced to 90 days of jail/work release and 10 years of probation, and she also is required to pay $250,000 in restitution. Hamling was the founder of what turned out to be the fraudulent firefighter calendar charity Fired Up For Kids, and earlier this year she pleaded guilty to a felony charge of theft for stealing money raised for the burn unit at The Children’s Hospital.

Rose Community Foundation Names Communications Manager

Lisa Harris has been named communications manager at Rose Community Foundation. Harris will help implement the Foundation’s communications and marketing programs including web and electronic communications, print publications, media relations, and the management and creative development of special projects. Harris was previously director of communications responsible for web and new media at the Colorado Health Foundation.

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GroundFloor Named Finalist for PR Week Award

Congratulations to GroundFloor Media, which was named a finalist in the PR Week awards. GroundFloor was recognized in the PR Product/Service of the Year category for its “Online War Room,” and the winner will be named in March 2013. The finalists are:

  • Carmichael Lynch Spong: Measuring Social Media Marketing ROI with CLS Social Tracker
  • GolinHarris: The Bright Collective
  • GroundFloor Media: Online War Room: Securely Simulating Online Conversations and Crises
  • Ogilvy PR: OgilvyConnect: Connecting the Dots for DC-Area Nonprofits
  • Weber Shandwick: Social on the Inside: Launch of MyWeberShandwick

Ogilvy Denver Partners with UCD for PR Case Competition

The Denver office of Ogilvy will supervise a public relations case competition for U.S. and Chinese students enrolled in the University of Colorado Denver’s International College Beijing program. In 2013, teams of U.S. and Chinese undergraduates will develop plans and proposals for the City of Chengdu‘s campaign to attract foreign direct investment, international and domestic tourism, and international publicity.  Ogilvy’s participation will include support from both the Ogilvy Denver and Ogilvy Beijing offices which supports the University’s focus on global education.

Conversation Starters Adds Two Clients

Conversation Starters Public Relations has been chosen for public relations and production support for “AAA Presents EnCompass with Dan Davis.” Sponsored by AAA Colorado, the travel-oriented show is produced by Studio D Productions and debuts Saturday January 5, at 9:30pm on Denver’s Channel 20.

02 Hurricane Canless Air System also selected Conversation Starters for public relations and video production services.

CBS4 and Boys & Girls Clubs Sponsor Care 4 Colorado Toy Drive

Jay Clark and Wendy Aiello are championing this year’s Care 4 Colorado toy drive, and they are asking members of Denver’s PR community to help ensure that every child in Colorado receives a gift during this holiday season:

Helping is simple: When you are out shopping for family or friends, just pickup a new toy that is $20 or less. Games, dolls, stuffed animals, building toys (Legos, blocks), sports balls, remote control cars, art supplies, action figures, etc. Drop the toys off at your local King Soopers in the Boys & Girls Clubs bins.

Additional locations where toys can be dropped off are:

  • CBS4 lobby located at 1044 Lincoln St. – Denver, 80203
  • Boys & Girls Clubs Program Support Center located at 2017 W. 9th Ave – Denver,     80204
  • In-store collection day December 13 – CBS4 and Boys & Girls Clubs will be on site at the King Soopers located at Colorado & Yale from 5 a.m. – 7 p.m. to collect toys

Please consider applying your PR prowess for the benefit of Denver kids and forward this message to your contacts. A new toy for a child who would otherwise not receive one is more than just something to play with; it is hope that better days are ahead because their community cares about them.

If you would like more info about the work Boys & Girls Club does with Denver kids, here is the link.  We all know the power of PR.  Pass it on!

Thank you for your consideration and cheers for a fantastic holiday season!

The Stasko Agency Adds Three Clients

The Stasko Agency has been tapped to handle all the local publicity efforts for Brown-Forman’s launch of Cinnaster, a new, cinnamon-flavored Tuaca Liqueur.  Stasko was also selected by the Colorado Business Group on Health to provide publicity and public relations services for the 2013 Culture of Health Conference – the fourth conference the firm has promoted. In addition, the agency has been named Agency of Record for Circle Fresh Farms.

Young PRSA Pros Benefit from Pushkin PR Grant

Jon Pushkin is celebrating Pushkin Public Relations‘ 15th anniversary by funding a PRSA Colorado scholarship to help young professionals get started in their careers. The $1,500 donation will help young professionals attend PRSA Colorado programs and become more active members of the chapter.

“We believe that integrity and a thirst for learning are fundamental to building solid reputations and successful careers,” said Pushkin. “Over the past 15 years, we’ve helped dozens of organizations grow and prosper. So we are proud to honor our 15th anniversary by helping young professionals grow into successful practitioners.”

GroundFloor Places Second in DBJ’s ‘Best Places to Work’

Congratulations to GroundFloor Media, which was placed second overall in the Denver Business Journal’s 2012 Best Places to Work awards. Winners were chosen based on employees’ responses to a confidential survey about the organization’s leadership, planning, benefits, culture, training and development, as well as overall employee satisfaction. GroundFloor scored 99.63 out of a possible 100 percent, making it the second-highest ranking among all 40 finalists in four categories.

Colorado Proud Names Philosophy as AOR

Colorado Proud has hired Philosophy Communication as its agency of record. Philosophy’s “Choose Colorado” campaign will focus on increasing state-wide awareness about Colorado Proud and its members. The campaign will also encourage Coloradans to purchase local whenever possible and promote Colorado Proud as a year-around organization. Philosophy will provide public relations, marketing, social media, event and website support.

Metzger Hires One, Promotes Two

Metzger Associates has added a staff member and promoted two senior team members:

  • Amy Little has been promoted to digital services manager. Her role now includes project management, search engine optimization (SEO) and website content strategy and consulting.
  • Drew Stachnik has been promoted to senior web developer, and now heads up Metzger’s video and photo production, graphic design and front-end User Interface/User Experience (UI/UX) web design.
  • Web designer Adam Felgar has joined the digital services team. He will support the group’s focus on developing state-of-the-art look and feel with UI/UX content organization and navigation.

Barefoot Celebrates 2nd Anniversary with Client Wins

Barefoot PR is celebrating its second anniversary, and the firm announced several client wins: ASR Companies, Inc. (brand enhancement through messaging, public relations and community involvement) and WorkLife Partnership (increase brand awareness through targeted message development, public relations, and partnership facilitation). Barefoot also expanded its work with The Space Creators to include community involvement and strategic partnerships.

10 Questions with … The Denver Post’s Curtis Hubbard

Curtis Hubbard, the editorial page editor at The Denver Post, had his hands full this election season.

In addition to the usual activities of sifting through inflammatory letters to the editor and meeting with local politicians seeking the paper’s endorsement, he had to contend with a minor controversy over whether U.S. Rep. Mike Coffman plagiarized material used in an OpEd.

Now that the election has passed, Hubbard agreed to answer some questions about the plagiarism accusations, as well as a few other issues relevant to the public relations industry.

Q: As a result of the issue with Rep. Coffman’s opinion column, you have implemented new policies to ensure that material The Denver Post publishes is “original work.” What are those new policies, and how do they differ from previous policies?  

A: As I told (The Denver Post reporter) Kurtis Lee for his story, we’ve always operated with the understanding that the work people submit is their own. There was a similar issue with Rep. Scott McInnis and op-eds he penned for The Denver Post under previous editors, so I decided that we would spell it to eliminate any confusion.  We have posted the policy online and are in the process of creating a form in which contributors acknowledge that, to the best of their knowledge, the work they are submitting is their own (if that sounds a lot like the Honor Code at Colorado College, it’s probably because two brothers and my best friend went there).

Q: Lee reported that, “Ethics experts contacted by The Post said the duplicative writings fall short of their definition of plagiarism. But they said Coffman’s use of material by other writers failed to reach accepted standards for attribution.” What conclusion did you reach as the editorial page editor?

A: The “cut” and “paste” functions on computers and political “messaging” operations can be dangerous.

Q: What, if any, conversations did you have with Rep. Coffman or his office once it was determined that the material had appeared other places under the bylines of other individuals?

A: I haven’t had any conversations with him. I expect we will the next time he offers a piece. We’ve always had a a cordial professional relationship, and I don’t expect this episode to change that fact.

Q: It is a common practice in public relations to ghostwrite material for clients. What is your opinion about that practice?  Continue reading “10 Questions with … The Denver Post’s Curtis Hubbard”

Great Moments in Journalism

From Denver’s own Channel 7:

 

News Director Jeff Harris explained:

“It was a regrettable and embarrassing error. We are mortified this appeared during our 5 p.m. news broadcast. The editor pulled the image of the book cover from the Internet without realizing it had been doctored. We sincerely regret the error and have corrected the story to prevent any recurrence of its broadcast. We are following up internally as well, to avoid a repeat of this inexcusable oversight.”

Hat Tip: Michael Roberts at Westword

 

Vail Resorts Announces Changes to Communications Team

Vail Resorts has made some changes to its communications team:

  • Ashley Lowe has been appointed Senior Manager of Communications, Hospitality & VRDC. Previously, Lowe led employee communications for Vail Resorts and prior to that was PR Director for Cactus.
  • May Lilley has been promoted to Senior Manager of Communications, International. Lilley has 10 years of experience in the marketing/communications industry between Vail Resorts and formerly heading up the broadcast advertising for Australia/New Zealand’s largest retail advertiser, Kmart, as Senior Account Manager at Sapient Nitro in Melbourne.
  • Laura Kirby has been hired as Corporate Communications Coordinator. Kirby started with Vail Resorts in 2009 as an intern with Echo. She returned in 2010 as a coordinator for the Group Sales and Marketing team in Broomfield, where she has been responsible for supporting the sales effort to our group wholesalers, ski clubs and councils across the country.

GroundFloor Adds SlimGenics as Client

GroundFloor Media has added SlimGenics as a client. The Centennial-based client will leverage GFM’s background in health, wellness and consumer brands to raise the profile of its healthy weight management and preventive health care programs. Specifically, GFM will utilize its expertise in traditional media relations, community relations, reputation management and social media to increase awareness of SlimGenics in the company’s key markets, as well as nationally.

How is The Denver Post Doing?

It all depends on whether it can monetize its “digital” readers. The latest Audit Bureau of Circulations numbers were released today, and over the past year The Denver Post has lost another 12.6 percent of its print subscribers. However, digital subscribers nearly doubled, allowing the Post to claim strong overall circulation growth.

At this rate, The Denver Post will have more digital subscribers than print subscribers by the next ABC reporting date in March 2013.

10 Questions With … 9News’ Kyle Clark

9News anchor and investigative reporter Kyle Clark made headlines locally and nationally on Friday with his interview of President Obama as part of a satellite media tour.

Clark’s questions – on the U.S. consulate attack in Benghazi, Libya; stimulus money for the politically connected, Colorado-based Abound Solar; and the lack of civility in the Presidential race – represented a departure from the softball interview questions sitting presidents usually face in local markets.

Kyle graciously agreed to answer some of my emailed questions about the interview and the wide-ranging reactions to it.

Q:  How was the decision made for you to be the one to interview President Obama?

A:  As I understand it, the interview was offered to 9NEWS by President Obama’s campaign and our news director, Patti Dennis, asked me to conduct it. I’m not sure why I was selected; I’m not our political reporter, but like any player called off the bench by the coach, I just tucked in my jersey and hit the court.

Q:  You have developed a reputation for asking hard-hitting questions, particularly as part of the 9Wants to Know investigative team. Did President Obama’s team push back when they learned you would be the one asking the questions?

A:  I’ll be sure to mail you $5 for saying that. If President Obama’s team pushed back about me conducting the interview, I never heard about it.

Q:  How did you prepare for the interview and select the questions you would ask?

A:  I’m a political junkie who follows the campaigns pretty closely so I had a good idea which issues the candidates had already addressed head-on. We have no shortage of canned political messages on-air in Colorado, so my goal was to ask timely, tough, and fair questions that would elicit previously unheard answers on critical issues like Libya, the use of stimulus money and the tone of the race. I wrote out questions the night before the interview and ran them past about 10 people at 9NEWS to ensure that they were fair and addressed issues of interest. The morning of the interview, I adjusted our question on Libya to reflect recent comments made by Secretary of Defense Leon Panetta to the Associated Press.

Q:  President Obama’s answers were perhaps a little longer than you might have expected. What were the next two questions you would have asked him if you’d had the time?

Continue reading “10 Questions With … 9News’ Kyle Clark”

Marmillion Adds Denver-based AE, Wins 2 Clients

Marmillion + Company has added Josh Lohmer as an account executive in the firm’s Denver office. Lohmer joins Marmillion from New York City, where he wrote advertising copy and conducted market research analysis for Fortune 500 companies and developed and executed the marketing strategy for a local business, including email marketing, website redevelopment and creative social media engagement. He previously worked in Denver for the National Conference of State Legislatures. Marmillion, which specializes in non-profits and associations, also announced it has added the Tourism Board of Provincetown (Mass.) and the Texas General Land Office as clients.

CASB Names Woolley Director of Communications

The Colorado Association of School Boards has named Kristine Woolley as its Director of Communications. Woolley formerly was the marketing and community relations director for a law firm in Charlotte, N.C., and also was the community relations and public relations manager for the Visiting Nurse Association in Vero Beach, Fla. Prior to attending graduate school at Colorado State University, Woolley was a newspaper reporter for The Mountain Mail in Salida, where she covered education and school boards.

Linhart, Vermillion Win PR News Award for Rudi’s Organic Campaign

Linhart PR and Boulder-based Vermillion Design + Interactive were named winners in the PR News Digital PR Awards‘ WOW! Campaign category for “Rudi’s Organic Bakery: Let’s Doodle Lunch Campaign.” For the WOW! Award, which was given to the most innovative digital campaign, Linhart and Vermilion helped Rudi’s Organic launch the program that invited moms to upload their child’s artwork to receive a free customized sandwich box with the child’s design on the lid.

Western Dairy Assoc. Names Grammond Communications Director

The Western Dairy Association has named Jo Anne Grammond as its Director of Communications. Grammond formerly was an account supervisor with Phoenix-based agency Mullen Public Relations and was also a reporter for Tribune Newspapers in Mesa, Ariz. Most recently, she was a freelance writer and public relations consultant and worked with The Metropolitan Group at Re/Max Unlimited in Aurora.

Linhart Named Chair-elect of Worldcom PR Group

Congratulations to Linhart PR’s Sharon Linhart, who has been named chair-elect of WORLDCOM Public Relations Group, a leading partnership of global public relations firms. Sharon also has been elected as one of three new trustees to The Boettcher Foundation. In this role, she and the other trustees will be responsible for the oversight of the Boettcher Foundation, including supporting and preserving the vision and mission of the foundation.

Second Annual PRSA Colorado ‘Brand Challenge’

PRSA Colorado is hosting the Second Annual Brand Challenge – a networking, collaborating, creative thinking and pitching competition – on Wednesday, Oct. 24, at the Wynkoop Brewery.

Representatives from Colorado organizations, including Visit DenverColorado Ski Country USA, and RiNo Arts District, will each present the audience with a unique communications challenge. Teams of 10 people will have 50 minutes to collaborate, brainstorm and develop a solution. Each team will then have five minutes to pitch their idea in front of the audience. The brand representatives will select the best pitches– one for each brand. Each member of the winning teams will receive a prize. Teams will be assigned upon arrival – first come, first serve.

Denver PR Jobs

Among those hiring this week are Communications Strategy Group, GBSM, VOCO Creative, Datalogix, Habitat for Humanity, Baptie & Company, History Colorado, Jackson Insurance, Kaiser Permanente, MWH Global, North Suburban Medical Center, STARZ, The American Independent News Network, Veterans Green Jobs, Colorado State University’s College of Business (Fort Collins) and Delta Memorial Hospital (Delta).

Westword Parent Company Makes Deal to Free Up Ad Dollars

A newly formed Denver-based holding company has announced it is purchasing Westword parent company Village Voice Media. Most of the coverage of the deal is benign, but Reuters offers a behind-the-scenes perspective that the move was made from a position of weakness due to advertiser boycotts.

The deal for Village Voice Media does not include backpage.com, a controversial property “which critics say facilitates sex trafficking through its ‘adult’ classified section.” A boycott organized by activists has led more than a dozen companies – including American Airlines, Best Buy, AT&T, Ikea, H&M, IHOP, Macy’s and Pfizer – to stop advertising in VVM properties, including Westword. It is thought the new holding company, legally separated from backpage.com, could regain those advertising dollars.

Here’s hoping the plan works. Westword has been an important part of Denver media for 35 years, and hopefully this deal will help it continue to play that role for decades to come.

Denver PR Jobs

Among those hiring this week are BeadforLife, Communications Strategy Group (internship), Denver International Airport, Denver Public Schools, Four Winds Interactive, Global Greengrants Fund, Meritage Homes, Neiman Marcus Stores, Rides to Thrive, Rocky Mountain Institute, The Colorado Statesman, The Medical Center of Aurora, The National Renewable Energy Laboratory, Focus on the Family (Colorado Springs), The Colorado Springs Gazette and The Durango Herald.

Last Chance to Volunteer for PR Boost

A higher-than-expected number of local nonprofits has signed up for PRSA Colorado’s “PR Boost” event, and PRSA Colorado is looking for a few more volunteers for this Thursday morning. If you have at least five years of PR experience and want to work one-on-one with nonprofits in need of your PR expertise, please email Quinn Kelsey (qkelsey@linhartpr.com) or Andy Peters (apeters@linhartpr.com) right away.

This is a great event and it is my favorite PRSA Colorado event of the year. Breakfast will be catered by Jason’s Deli, and I’ll pay for your parking at the Larimer Square garage if you email Quinn or Andy to RSVP by the end of the day on Wednesday.

PRSA Colorado ‘PR Boost’
7:30 – 11 a.m., Thursday, Sept. 13
Denver Metro Chamber of Commerce
1445 Market Street, 5th Floor
Denver, CO 80202
Questions? Contact Quinn Kelsey

SE2 Adds Two

SE2 has added Megan Cranston as a project manager and Rachel Schiller as an associate. Cranston previously worked as an integrated producer at a Denver-based production company, and Schiller most recently worked as the director of communications and development at a local charter school. The new hires bring SE2 to a total of 15 full-time employees, a continuation of the 15-year-old firm’s steady growth.

Key Link PR Adds PZ1, ‘Big Beers, Belgians and Barleywines’ Festival

Key Link PR has been named the PR agency of record for PZ1 and added the Big Beers, Belgians and Barleywines Festival in Vail, Colorado, as a client. PZ1 is a group of former Olympic Ski and Snowboard athletes who provide instructional experience through private sessions, performance clinics, custom experiences and race camps, across the nation. And the Big Beers, Belgians & Barleywines Festival is a three day event featuring educational seminars, two Brewmasters dinners, a Commercial Tasting, and a homebrew competition, all hosted by some of the most famous personalities in the craft beer industry.