LiveWell Colorado Selects SE2

LiveWell Colorado, a nonprofit organization committed to preventing and reducing obesity, has selected SE2 to help educate and engage advocates after conducting a comprehensive agency review process. SE2 will help LiveWell Colorado educate Coloradans on the systemic barriers to nutritious food and physical activity and the ways in which they can advocate for making their communities as healthy as possible.

SE2 Adds Former University of Colorado Health Communications Chief

SE2 has added veteran health care communicator Bill Sonn as a senior strategist focusing on health care issues. Sonn formerly was senior director of marketing of communications and media relations at University of Colorado Health.

At SE2, Sonn will work “with hospitals, hospital systems, provider groups, retail clinics, health plans, device manufacturers, data providers and others now busily expanding the definition what it means to deliver quality health care in a meaningful and effective way.”

Sondermann Consciously Uncouples from SE2

SE2 is bidding farewell, at least formally, to co-founder Eric Sondermann, who plans to focus on his other varied interests including “further civic leadership, more writing and commentary, some high-level consulting, perhaps even something entrepreneurial, as well as time on his bicycle.” Sondermann will continue to collaborate with SE2 “on current and future projects, ensuring continuity for existing clients.”

The firm says that remaining co-founders Eric Anderson and Susan Morrisey will share SE2 ownership and split leadership responsibilities.

SE2 Promotes Two to Principal

SE2 has promoted Abbie Vacanti Kesner and Jill Hamilton to the position of principal. From SE2:

Jill Hamilton and Abigail Kesner have been with SE2 for four and three years, respectively. During this time they have managed significant integrated communications campaigns for public, nonprofit and private-sector clients. Their work has ranged from promoting public health to early childhood education to energy.

SE2 Adds Two

SE2 has added Megan Cranston as a project manager and Rachel Schiller as an associate. Cranston previously worked as an integrated producer at a Denver-based production company, and Schiller most recently worked as the director of communications and development at a local charter school. The new hires bring SE2 to a total of 15 full-time employees, a continuation of the 15-year-old firm’s steady growth.

SE2 Adds Associate, Expands Multicultural Capabilities

Policy and social marketing firm SE2 has added Abraham Morales as Associate and Multicultural Specialist. Morales’ addition will allow the firm to offer broader multicultural services to clients.

“Given that Hispanics account for more than half of the U.S. population growth in the past decade, it was only natural for SE2 to continue to grow its areas of expertise,” said SE2 Principal Eric Anderson. “The firm’s in-house capacities now go beyond translation of materials to the development and implementation of culturally relevant and appropriate communication strategies.”

2010 Denver PR Predictions – Eric Anderson

By Eric Anderson
Principal,
SE2

Top 10 PR predictions for 2010

10. CBS4 Assignment Editor Misty Montano’s Twitter followers exceed total CBS4 viewership.

9. Denver TV news station hires first anchor who hasn’t actually finished high school yet.

8. Colorado public official sends minute-by-minute tweets revealing content of closed-door executive session.

7. Westword becomes insert placed inside weekly 60-page medical marijuana advertising circular.

6. Inspired by Mad Men, communications professionals try drinking at lunch only to discover that when they sleep at their desk they drool on important papers.

5. New LinkedIn app lets bosses monitor satisfaction of employees based on how often they update their profiles or trade recommendations. (More updates/recommendations=employee is desperate to escape.)

4. Breakthrough electronic format allows men to comfortably read online news in the bathroom. Paper newspapers begin final death spiral. Women report not seeing husbands for days at a time.

3. Peter Boyles loses last shred of credibility. (Oh, wait, that already happened.)

2. Pulitzer committee admits error, retroactively gives Public Service award to Glendale Cherry Creek Chronicle for two-part investigative series on cougar bars.

1. Jeremy Story figures out why Penny Parker keeps ignoring his pitches.

SE2/City of Loveland Media Training Open to the Public

From SE2’s blog:

We do a lot of media trainings, but most aren’t open to the public. An exception is Wednesday, Dec. 9, when I’ll be presenting at a training hosted by the City of Loveland. The city has opened up registration, which costs only $25. I’m excited to participate with James D. Cope, who will be speaking specifically on crisis communications. Cope knows his subject; he handled media relations around the Tylenol murders in 1982.