UCD School of Medicine: Don’t Bother Responding to Our RFP

You would probably think there are dozens of public relations firms in Denver capable of “building external and internal awareness of the [University of Colorado Denver School of Medicine’s] Palliative Care Program and undertaking a successful fundraising campaign to raise philanthropic contributions for its educational and research program.” But not everyone sees it that way, and that has PRSA Colorado President Gina Seamans seeing red.

In a post today on JohnstonWells’ blog, Seamans takes the UCD School of Medicine to task for trying to sneak through a sham RFP Notice of Proposed Sole Source (NPSS) when the school has already decided to give the business to the only firm they think it qualified to handle the assignment. And while Seamans is too polite to name that firm, I’m not. It’s Davis Branding & Marketing.

Michelin Responds

In the spirit of equal time, Michelin’s director of Public Relations for North America has responded to our post on the company’s RFP:

“I know the RFP process can be long and involved. However, we at Michelin believe it is very important to be thorough. We seek long-term partnerships, not short-term programs. Finding the best fit — from a corportate culture, ability, creativity, mindset, etc. etc. perspective — takes time. We very much appreciate each agency who participated and we are confident that this thorough process has brought the best result. And, perhaps if RFPs are to be “hated” the best solution is to make sure that they don’t have to be repeated anytime soon. Taking the time to make the right choice for a long-term partner, as Michelin has done, is for us the best option.”

— Lynn Mann
Director of Public Relations, North America
Michelin