Denver PR Moves

  • Cactus has hired Jenny Topolosky as PR manager. Topolosky joins the agency from IMA.
  • The City of Arvada has hired Maria VanderKolk as communications manager. VanderKolk previously was the PIO at Adams County School District 14.
  • dovetail solutions has hired Mary Kusek as a client services associate. Kusek most recently was assistant director for media relations at the Univiersity of Texas at Austin.
  • Avnet has hired Julie Wagoner as web & social media specialist. She previously was a social media specialist at Bellco.
  • Linhart PR has promoted Tim Streeb to senior account director.
  • Barefoot PR has added Jamie Bradley as a senior associate.

Man Therapy … When Denial Just Isn’t Enough

Cactus has teamed with the State of Colorado and a local non-profit to create the Man Therapy Campaign, which uses “humor to cut through stigma and tackle issues like depression, divorce and even suicidal thoughts head on, the way a man would do it.”

“Colorado currently has the 6th highest suicide rate in the nation,” notes Jarrod Hindman, director of Colorado’s Office of Suicide Prevention. “Men between the ages of 25 and 54 represent a significant portion of suicide deaths in the state, and the numbers are on the rise. It is clear that we have to do something to target this difficult to reach audience.”

Cactus Sponsors 2nd Annual “Bike from Work Bash”

Time to break out the spandex – Cactus is celebrating “Bike to Work Day 2010” with its second annual Bike from Work Bash on Wednesday, June 23 at 5 p.m. The Cactus soiree will feature “free beer from Breckenridge Brewery, wine from The Infinite Monkey Theorem, complimentary burritos from Illegal Pete’s, a bike check-up by Salvagetti’s, BMX stunts by the Yellow Designs Stunt Team, a bike polo demo by the Denver Mallet Mafia, free bike valet by Bike Denver, beats by DJs Pictureplane, poncie lifestyle and §creen§saver§ and live music by Zach Heckendorf.”

Click here for more information.

2010 Denver PR Predictions – Ashley Boyden

By Ashley Boyden
PR Director,
Cactus

I had to laugh looking back at last year’s predictions. First out of the gate, Laura Love’s read “PR agencies that survive and thrive in 2009 will vehemently disregard the old saying “the more things change, the more they stay the same.”’ She was spot on that change was in store for PR agencies. But I argue that the more things change, the more we, as PR practitioners, should strive to keep them the same.

In many ways, going back to our PR roots as bright-eyed and bushy-tailed, ready-to-conquer-the-world college grads can help us achieve success today.

  • While we’ve become adept at fitting a pitch’s top three messages into a 140-character tweet, having a smartly crafted story to back it up is still essential to fighting for headlines, airtime and column inches.
  • Building fruitful relationships is just as important as it was on Day One. Beyond peers, clients, partners and media, we now have increased demand to build authentic relationships with citizen journalists. In 2010, mass communication will continue to evolve into more personalized individual conversations that help businesses grow relationships with citizen journalists.
  • I graduated from KU’s inaugural strategic communications program with an optimistic view of integrated communications in the real world, to say the least. A decade later, I’m still fighting to blur the lines between advertising, marketing, PR and social media. And, I remain optimistic that in 2010 more businesses will see the value of well-rounded, integrated communications, work toward long-term visions and follow through with strategic plans rather than glob on to the social media trend du jour. A girl can dream right?
  • Clipping reports used to be fun – let’s make them meaningful again. Long gone are the days of measuring influence by column inches and ad-space equivalencies. Yet, as executives relinquish more control to social media programs, PR professionals will face increased pressure to demonstrate the ROI of social media efforts through data-driven measurement and analytics.
  • Remember when making a difference was more important than collecting a paycheck? In light of hardships witnessed all around us, in 2010 people will do more good. I’ve already seen it. I’m in awe of the generosity of my peers and fellow advertising and PR firms who, even when hit by the recession personally, remain dedicated to doing good for the community. I’m confident and inspired that this trend will grow in the coming year.

Cactus Hosting ‘Bike to Work’ Day Party

In spirit of Bike to Work Day, Cactus is throwing the most eco-friendly after party on the block – the 1st Annual Bike From Work Bash. Enjoy lots of freebies: snacks from Illegal Pete’s, cold spirits from Breckenridge Brewery and live tunes. Word on the street is that there will even be a a Revenge of the Nerds style trike relay and a free bike valet.

When: June 24, 2009; 5 – 8 p.m.
Where: Cactus Parking Lot (2128 15th St., Denver)
Cost: FREE