Cactus has retained Colorado Lottery and added CommunityAmerica Credit Union as clients. Cactus will provide a variety of services including public relations, strategic planning, creative development, media planning and buying, digital, SEO marketing and analytics.
The Excelsior Youth Center, a non-profit behavioral healthcare organization, has selected Cactus to develop and lead the strategic rebrand and re-positioning of the organization. Under this new partnership, Cactus will help Excelsior execute its new strategic plan that includes the expansion of community- and family-based care options, crisis intervention and short-term programs.
Cactus has been selected by the Colorado Department of Public Health and Environment to create the state’s upcoming retail marijuana education and prevention campaign. The campaign will continue a statewide conversation with families, health care providers, schools, community groups and retailers about how to safeguard the health of those who use marijuana and those who don’t.
Cactus has teamed with the State of Colorado and a local non-profit to create the Man Therapy Campaign, which uses “humor to cut through stigma and tackle issues like depression, divorce and even suicidal thoughts head on, the way a man would do it.”
“Colorado currently has the 6th highest suicide rate in the nation,” notes Jarrod Hindman, director of Colorado’s Office of Suicide Prevention. “Men between the ages of 25 and 54 represent a significant portion of suicide deaths in the state, and the numbers are on the rise. It is clear that we have to do something to target this difficult to reach audience.”
SE2 and Cactus have teamed up to launch Project Health Colorado, an innovative and first-of-its-kind-in-Colorado media campaign that encourages and enables a real-time, statewide dialogue about health care. More details are here.
Charter Media, the advertising sales division of Charter Communications, named Cactus agency of record for branding, marketing and advertising.
Cactus has hired Katie Hearsum and Lee Lawrence as media coordinators and Chelsea Brooks as account coordinator.
Cactus is celebrating 20 years of “Sharp Ideas” with the launch of its new website. In June 1990, Joe Conrad, Dianna Fritzler and John Skrabec formed Cactus Communications, and over the past two decades the agency has grown from a three-person start-up into a 47-person full-service agency.
Time to break out the spandex – Cactus is celebrating “Bike to Work Day 2010” with its second annual Bike from Work Bash on Wednesday, June 23 at 5 p.m. The Cactus soiree will feature “free beer from Breckenridge Brewery, wine from The Infinite Monkey Theorem, complimentary burritos from Illegal Pete’s, a bike check-up by Salvagetti’s, BMX stunts by the Yellow Designs Stunt Team, a bike polo demo by the Denver Mallet Mafia, free bike valet by Bike Denver, beats by DJs Pictureplane, poncie lifestyle and §creen§saver§ and live music by Zach Heckendorf.”
Click here for more information.
Cactus has hired Mike Lee as public relations and social media director. Lee joins Cactus from Colorado AIDS Project, where he was director of marketing and communications, and his experience includes the Outdoor Industry Association, American Humane Association and Vail Resorts. He also worked as a broadcast journalist with 9News in Denver and KING 5 in Seattle.
If you’ve been hitting up Cactus’ Ashley Boyden for free lottery tickets, you’ll need to switch to hitting her up for free lift tickets. Boyden has left Cactus (which represents the Colorado Lottery) to join Vail Resorts, where she will lead the company’s internal communications programs.
By Ashley Boyden
PR Director, Cactus
I had to laugh looking back at last year’s predictions. First out of the gate, Laura Love’s read “PR agencies that survive and thrive in 2009 will vehemently disregard the old saying “the more things change, the more they stay the same.”’ She was spot on that change was in store for PR agencies. But I argue that the more things change, the more we, as PR practitioners, should strive to keep them the same.
In many ways, going back to our PR roots as bright-eyed and bushy-tailed, ready-to-conquer-the-world college grads can help us achieve success today.
- While we’ve become adept at fitting a pitch’s top three messages into a 140-character tweet, having a smartly crafted story to back it up is still essential to fighting for headlines, airtime and column inches.
- Building fruitful relationships is just as important as it was on Day One. Beyond peers, clients, partners and media, we now have increased demand to build authentic relationships with citizen journalists. In 2010, mass communication will continue to evolve into more personalized individual conversations that help businesses grow relationships with citizen journalists.
- I graduated from KU’s inaugural strategic communications program with an optimistic view of integrated communications in the real world, to say the least. A decade later, I’m still fighting to blur the lines between advertising, marketing, PR and social media. And, I remain optimistic that in 2010 more businesses will see the value of well-rounded, integrated communications, work toward long-term visions and follow through with strategic plans rather than glob on to the social media trend du jour. A girl can dream right?
- Clipping reports used to be fun – let’s make them meaningful again. Long gone are the days of measuring influence by column inches and ad-space equivalencies. Yet, as executives relinquish more control to social media programs, PR professionals will face increased pressure to demonstrate the ROI of social media efforts through data-driven measurement and analytics.
- Remember when making a difference was more important than collecting a paycheck? In light of hardships witnessed all around us, in 2010 people will do more good. I’ve already seen it. I’m in awe of the generosity of my peers and fellow advertising and PR firms who, even when hit by the recession personally, remain dedicated to doing good for the community. I’m confident and inspired that this trend will grow in the coming year.
In spirit of Bike to Work Day, Cactus is throwing the most eco-friendly after party on the block – the 1st Annual Bike From Work Bash. Enjoy lots of freebies: snacks from Illegal Pete’s, cold spirits from Breckenridge Brewery and live tunes. Word on the street is that there will even be a a Revenge of the Nerds style trike relay and a free bike valet.
When: June 24, 2009; 5 – 8 p.m.
Where: Cactus Parking Lot (2128 15th St., Denver)