Category: Ayers PR

2010 Denver PR Predictions – Sydney Ayers

~ Jeremy Story ~ Leave a comment

By Sydney Ayers
Principal, Ayers PR

The world as we know it is in transition. There has been a change in government, a revolution in technology, an increase in environmental concern and an erosion of trust.  Most importantly, there has been a major shift in where financial power is held. No longer is Wall Street in charge. Washington, D.C. now controls our financial fate.

The result for public relations counselors is an economic reality that has forced our clients to recalibrate. Now more than ever, they are looking to their public relations firms to bring them big ideas – ones that move beyond the expected and into the innovative. Social media certainly is one part of that equation but it is not the only solution available. Smarter and more modern ways of using traditional media must also be considered.

So many firms and practitioners have been focused on surviving this last year but “survival” equals “slow death” in this environment. In 2010, it will be imperative for us to connect with our clients as never before. Serving as a trusted business advisor, we must strive to become a client’s breaking news portal, to be proactive in communications, to manage results and not time, to synchronize with client rhythms and to set new standards for responsiveness. All are required in order for us to take the place at the table that is rightfully ours.

2009 PR Predictions

~ Jeremy Story ~ 1 Comment

By Sydney Ayers
Principal, dna pr 

I predict that more and more organizations will focus on authenticity – the conscious effort to speak with a genuine, consistent voice across all platforms, in all markets.  From GM to Gov. Blagojevich, we have all seen what happens to those who say one thing but act in a totally different manner.  The truth is there are no secrets anymore.  The quality of a company’s products and services is apparent to all customers and potential customers.  Its treatment of employees – both present and past – is visible not only across the corporation itself but with potential employees and other interested groups.  Its citizenship, environmental behavior, corporate governance, executive compensation and public policy stance are transparent to all.  Maintaining some semblance of honest talk in day-to-day communications is critical for long-term business success and therefore will impact the way in which we are expected to operate in the year to come. 

Was Ayers PR a Back-Door, Zero-Dollar Acquisition?

~ Jeremy Story ~ 1 Comment

Sydney Ayers’ decision to leave the firm she runs with her father, Rendall, to join Arment Dietrich is starting to look like it was actually a back-door, zero-dollar acquisition. Arment Dietrich’s Denver office — 1660 Lincoln St., Suite 1550 — occupies the same space Ayers PR formerly (or maybe currently?) does, and Arment Dietrich has now announced the hiring of Liz Pope as account coordinator. Pope formerly worked at — you guessed it — Ayers PR.

So Arment Dietrich gets Ayers, her real-estate and at least some of her employees. We hope Rendall, who is a true gentleman and one of Denver’s great PR class acts, has his next steps figured out. It may be to quietly ride off into the sunset. 

Ayers PR Clients Start to Make Moves

~ Jeremy Story ~ Leave a comment

The shake-out from Sydney Ayers’ decision to leave her own firm to take the MD job at Arment Dietrich’s new Denver office appears to have started. Floor-care company BonaKemi USA has left Ayers PR after approximately eight months and selected LeGrand Hart as its agency. LeGrand Hart seems like a natural fit because it previously rep’ed Orange Glo, but curiously it appears based on its Web site that most of the team members who worked on the agency’s Orange Glo account have since left the firm.