Congratulations to Brad Bawmann and the team at The Bawmann Group as the agency celebrates its 25th anniversary. Brad shared his top lessons learned in a post about the milestone:

1. Telling the truth matters. Being responsive matters.
2. Some clients heed our counsel; others choose to disagree. Regardless, fierce conversations are crucial to achieving alignment and making progress.
3. Work hard. Do great work. The money will follow.
4. Culture is everything. I have more than once taken my eye off this “ball” and it cost me a foot of my large intestine, a debilitating bout of anxiety, and some poor financial decisions.
5. Love what you do. I started TBG with the intention of working only with those trying to make the world a better place. Adhering to that filter has never let me down.