Edelman Sees Light at End of COVID-19 Tunnel, Restores Staff Salaries

“Edelman is restoring staff salaries cut due to COVID-19 and is making hires and investment again, as the agency begins to bounce back after being forced to make mass redundancies in June,” Maja Pawinska Sims at Provoke Media reports.

“Edelman also said that the world’s largest PR firm was ‘making hires again in fast-growing areas like financial PR and healthcare.’ … Edelman described the firm’s performance over the past six months as ‘like a coffee cup’ with a steep decline, a flat base and now starting to rise again.”