NBC, Desperate for Content for its New Peacock Streaming Service, Launches ‘Today All Day’

If your reaction after watching the currently available four straight hours of NBC’s Today morning show is, “Well, that’s a good start,” then you are in luck.

NBC, as part of its new Peacock streaming service, is launching Today All Day, a new 24-hour/day channel with content created specifically for viewers who are spending more time at home “focusing on domestic activities from crafting to finances to summer cook-outs.”

NBC News President Noah Oppenheim, grasping for adjectives, said Today All Day represents “a big and fun new chapter” for the Today show, and will feature Today personalities such as Hoda Kotb, Savannah Guthrie, Al Roker, Carson Daly, Craig Melvin, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Kristen Welker, Dylan Dreyer and Peter Alexander.