ESPN resurrected Michael Jordan, so why can’t Amazon bring back another relic from the 1990s – the Video News Release? As you can see below, the company is proving that a script and some mildly interesting B-roll is still gold in some media markets.

Update: Legal experts interviewed by Vice say that running promotional content such as this without disclosing who provided it could be a violation of Section 317 of the Communications Act.

Colorado-based, Emmy-winning filmmaker Brian Malone released the trailer for his upcoming documentary News Matters: Inside the Rebellion to Save America’s Newspapers. Airing on PBS this fall, the documentary focuses heavily on The Denver Post and the efforts of its staff to push back against its hedge-fund owners at Alden Global Capital.

https://www.youtube.com/watch?time_continue=5&v=ueXo3gcXEWM&feature=emb_logo