When we submitted our entry, we were very honest and open about some critical decisions we had made which impacted our business negatively at first, but then very positively. For those who follow our shop, we have focused very assiduously on a communications strategy that we believe fits today’s PR world and offers our clients the best way to begin and maintain conversations with their markets. We also believe that that is the essence of a boutique agency. It’s about doing something specific and doing it really well. It’s not about just being a smaller version of a big, full-service agency. And we can now presume, at some level, the judges agreed.
104 West was also named a finalist in the Best in B2B category for one of its campaigns for longtime client Magisto. Winners of both awards will be announced in March.